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Google Ads

When should a business invest in Google Ads?

5 min read

Google Ads can be the fastest way to generate enquiries — or the fastest way to spend money with little to show for it. The difference is rarely the platform; it's whether the business is ready for it.

Signals you're ready

There is consistent demand for what you offer (people are actively searching), your website converts a reasonable share of relevant visitors, and you can track enquiries reliably.

Signals you're not

Your website doesn't yet make a confident case for your service, you can't measure conversions, or your offer is so new that no one is searching for it.

How to start sensibly

Begin with high-intent search campaigns, tightly themed, with conversion tracking in place from day one. Treat the first 60–90 days as a learning phase, not a performance phase.

Explore related Crownmark Media services: Website Design, SEO & Google Ads, Branding & Creative and Digital Strategy.

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